Maximize your growth and market authority with PRO Coaching

Gain access to VIP-level mentorship, exclusive content, scalable strategies, and a personalized growth plan so you can accelerate your rise to the top of your market.

Maximize your growth and market authority with PRO Coaching

Gain access to VIP-level mentorship, exclusive content, scalable strategies, and a personalized growth plan so you can transform from a mid-tier agent into a market leader.

Book Free Consultation
INSIDE PRO COACHING

Proven frameworks to become a market-leading agent

PRO coaching is the industry's premier real estate training platform designed for agents to scale with precision.

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Personalized 1:1 Coaching

Expert guidance, accountability, and strategy designed to push you past plateaus.

90-day Business Blueprint

After a deep dive into your business, you’ll receive a custom plan tailored for your goals.

Weekly PRO Workshops

Advanced sessions to tackle real-world challenges with market-specific strategies.

PRO-Exclusive Q&A with Ryan

Gain direct access to Ryan for guidance, insight, and feedback on how to grow your business.

VIP Access & Private Events

Network and learn from top agents and Ryan Serhant in intimate, invitation-only events.

All Courses, Guides & Tools

Comprehensive library of digital resources that let you apply real estate coaching strategies immediately.

OUR FRAMEWORK

Five Pillars of Agent Success

Our real estate coaching system distills decades of industry experience into a powerful 5-pillar framework—Build, Brand, Amplify, Connect, Simplify. PRO coaching cuts through the noise to deliver pure, actionable strategies so you can achieve market mastery.

Build

Build is the foundation of a thriving real estate business. This is where agents start creating clarity around their goals, market niche, systems, and long-term growth.

brand

Real estate brand strategy isn’t just what you look like; it’s how you’re remembered, trusted and referred. PRO coaching unpacks what it takes for you to build a market-leading brand identity.

amplify

Amplify turns your brand into visible momentum, ensuring you stay top of mind and convert authority into tangible opportunities. With PRO coaching, learn how to up-level your real estate marketing strategies.

Connect

Connect is leverage through relationships. By leaning into community, referrals, and collaboration, PRO coaching teaches you how to turn real estate networking into a powerful growth engine.

simplify

Simplify creates systems and workflows that let your business run without you, allowing you to focus on high-impact work. Learn how to build scalable, repeatable strategies for sustainable growth.

Our framework

Five Pillars of Agent Success

Our real estate coaching system distills decades of industry experience into a powerful 5-pillar framework—Build, Brand, Amplify, Connect, Simplify. PRO coaching cuts through the noise to deliver pure, actionable strategies so you can achieve market mastery.

Our framework

Five Pillars of Agent Success

Our real estate coaching system distills decades of industry experience into a powerful 5-pillar framework—Build, Brand, Amplify, Connect, Simplify. PRO coaching cuts through the noise to deliver pure, actionable strategies so you can achieve market mastery.

Build

Build is the foundation of a thriving real estate business. This is where agents start creating clarity around their goals, market niche, systems, and long-term growth.

brand

Real estate brand strategy isn’t just what you look like; it’s how you’re remembered, trusted and referred. PRO coaching unpacks what it takes for you to build a market-leading brand identity.

AMPLIFY

Amplify turns your brand into visible momentum, ensuring you stay top of mind and convert authority into tangible opportunities. With PRO coaching, learn how to up-level your real estate marketing strategies.

CONNECT

Connect is leverage through relationships. By leaning into community, referrals, and collaboration, PRO coaching teaches you how to turn real estate networking into a powerful growth engine.

SIMPLIFY

Simplify creates systems and workflows that let your business run without you, allowing you to focus on high-impact work. Learn how to build scalable, repeatable strategies for sustainable growth.

Our framework

Five Pillars of Agent Success

Our real estate coaching system distills decades of industry experience into a powerful 5-pillar framework—Build, Brand, Amplify, Connect, Simplify. PRO coaching cuts through the noise to deliver pure, actionable strategies so you can achieve market mastery.

Our framework

Five Pillars of Agent Success

Our real estate coaching system distills decades of industry experience into a powerful 5-pillar framework—Build, Brand, Amplify, Connect, Simplify. PRO coaching cuts through the noise to deliver pure, actionable strategies so you can achieve market mastery.

Build

Build is the foundation of a thriving real estate business. This is where agents start creating clarity around their goals, market niche, systems, and long-term growth.

brand

Real estate brand strategy isn’t just what you look like; it’s how you’re remembered, trusted and referred. PRO coaching unpacks what it takes for you to build a market-leading brand identity.

amplify

Amplify turns your brand into visible momentum, ensuring you stay top of mind and convert authority into tangible opportunities. With PRO coaching, learn how to up-level your real estate marketing strategies.

Connect

Connect is leverage through relationships. By leaning into community, referrals, and collaboration, PRO coaching teaches you how to turn real estate networking into a powerful growth engine.

simplify

Simplify creates systems and workflows that let your business run without you, allowing you to focus on high-impact work. Learn how to build scalable, repeatable strategies for sustainable growth.

Voices of victory

Hear from your peers

"The PRO coaching program is absolutely the best training a real estate professional can take. The investment has paid off tremendously through the multi-million-dollar deals I've closed via the Sell It referral network."
Ximena Villarreal
Miami, FL
"Two weeks before joining Sell It PRO Coaching, I was ready to walk away from real estate for good, but after making the investment, I'm so glad I did. Everything changed. For the first time, I’m treating it like a real business and seeing results pay off."
Jerry Gibbons
MORRISTOWN, NJ
"I'm full with energy and I feel I have reached a new level. I'm much more confident negotiating prices and listing properties. I'm super happy I found Sell It."
Merle Tamm
ESTONIA & SPAIN
"Let's goooo. Just got a referral through this platform yesterday! $2M buyer. MAKE SURE TO NETWORK!"
Mark Metzler
westchester county, ny
proven expertise

What PRO coaching unlocks for you

Build a brand no one can ignore

From standout content ideas to world-class brand positioning, learn how to build magnetic brands that attract clients effortlessly.

Market smarter, scale faster

Tap into data-driven marketing, operational systems, and proven growth strategies engineered to help you scale with confidence.

Master every side of the deal

Learn client-first sales strategies, expert negotiation skills, and both residential & commercial frameworks to gain an edge in every conversation.

Win in luxury & new development

High-impact marketing, luxury messaging, and sales expertise born from navigating competitive luxury and new development markets.

Lead with clarity & financial intelligence

Get support on financial models, team leadership, and the high-level business decisions that accelerate revenue and long-term stability.

Negotiate with precision

Master empathy-driven negotiation tactics and market expertise to help you build trust, protect deals, and close with certainty.

Grow an audience that converts

Unlock the content frameworks behind bold storytelling and high-engagement social strategies used by industry experts.

Become a category of one

Develop captivating messaging, stage-ready communication skills, and personal brand authority that makes you impossible to forget and easy to choose.

INVEST IN YOUR FUTURE

PRO Pricing

Join a curated group of agents committed to continuous growth. PRO gives you premium coaching, expert-led workshops, and the strategic frameworks that help ambitious agents execute at a higher level.

PRO Coaching

Premium, 1:1 guidance and exclusive strategies to dominate your market.

Not quite ready to go PRO?
Join Membership →
Personalized Blueprint Call and 90-Day Blueprint
1:1 coaching sessions with your dedicated PRO coach
Additional PRO-exclusive monthly Q&A with Ryan Serhant
Weekly workshops with experts & trainings with top producing coaches
Exclusive SERHANT. access and invitations to private events with Ryan
Access to all digital courses, guides, templates and resources
PRO Coaching
$1,500/mo

Premium, 1:1 guidance and exclusive strategies to dominate your market.

Everything included in Membership, plus:
Personalized Blueprint Call and 90-Day Blueprint
1:1 coaching sessions with your dedicated PRO coach
Additional PRO-exclusive monthly Q&A with Ryan Serhant
Weekly workshops with experts & trainings with top producing coaches
Exclusive SERHANT. access and invitations to private events with Ryan
Access to all digital courses, guides, templates and resources
PRO Coaching

Premium, 1:1 guidance and exclusive strategies to dominate your market.

Not quite ready for PRO coaching?
Join Membership →
Save 15%
$1,333.33/mo*
*When billed annually
Book Free Consultation
Personalized Blueprint Call and 90-Day Blueprint
1:1 coaching sessions with your dedicated PRO coach
Additional PRO-exclusive monthly Q&A with Ryan Serhant
Weekly workshops with experts & trainings with top producing coaches
Exclusive SERHANT. access and invitations to private events with Ryan
Access to all digital courses, guides, templates and resources
PRO Coaching
Save 15%
$1,333.33/mo*
*When billed annually

Premium, 1:1 guidance and exclusive strategies to dominate your market.

Everything included in Membership, plus:
Personalized Blueprint Call and 90-Day Blueprint
1:1 coaching sessions with your dedicated PRO coach
Additional PRO-exclusive monthly Q&A with Ryan Serhant
Weekly workshops with experts & trainings with top producing coaches
Exclusive SERHANT. access and invitations to private events with Ryan
Access to all digital courses, guides, templates and resources
HOW IT WORKS

Your path to PRO coaching success

From application to breakthrough results, here’s how your PRO coaching journey unfolds.

Not quite ready for PRO coaching?
Join Membership →
Submit your form

Submit an application and take the first step towards building a stronger business.

Book your call

We'll reach out to confirm your consultation. Here's where we'll get to know you, your business, answer any questions, and see if PRO aligns with your goals.

Get started fast

If there's a match, you'll get enrolled into our PRO program and paired with your personal coach so you can hit the ground running.

Achieve measurable growth

Unlock the keys to growing with confidence and scaling with precision.

Book a Free Consultation
GET CLARITY

Frequently
asked questions

Everything you need to know before elevating with PRO Coaching.

What is PRO Coaching?

PRO Coaching is our highest-level coaching product designed for agents who want direct guidance, personalized strategy, accountability, and a proven system to scale production.

How is PRO Coaching different from Membership?

While Membership gives you full access to training, courses, and community, PRO adds personalized coaching, weekly touchpoints, performance tracking, and direct support that pushes you further, faster.

What level of personalization does PRO Coaching offer?

Every PRO client receives tailored guidance based on their individual goals, business model, and market. PRO coaching ensures your growth plan isn’t generic, but engineered specifically for you to reach your next level.

How much support will I get in PRO Coaching?

You’ll receive weekly coaching sessions, ongoing check-ins, and continuous access to the PRO community and your personal coach. Your success is what we aim for!

Why choose PRO Coaching over other programs?

PRO Coaching isn’t just education. It’s a personalized growth experience with direct access to top-tier coaches, curated systems, and a network of high-performing agents that give you an unmatched edge in your market.

Achieve measurable growth

Take the first step towards transforming your real estate career with a free consultation.

Book Free Consultation
Not quite ready for PRO coaching?
Join Membership